Paid Click Joy Returns To Google

Year over year gains in US search ad clicks in April

The latest monthly assessment of clicks on contextual ads from comScore found Google regaining a little of the activity it lost in recent months. Read the rest of this entry »

Mobile Advertising To Reach $1.3 Billion

Mobile TV to drive growth

Global mobile advertising will surpass $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and increasing to almost $7.6 billion by 2013 according to a new report from Juniper Research. Read the rest of this entry »

“SEO” to Become a Trademark?

The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward publication. WebProNews Reporter Abby Prince talked with Sarah Bird, Esquire, of SEOmoz, Inc., who happened upon the news as she was working on trademarks for SEOmoz.

View the video broadcast at: http://videos.webpronews.com/2008/04/16/seo-to-become-a-trademark/

Google Goes Deeper With Some Searches

Adds second search barGoogle has added a second search bar to some of its search results in an effort to help users get better and more specific results. Read the rest of this entry »

Google Analytics Ties Into Audio Ads

Answer the question “is there anybody out there?”  Compared to Google’s other offerings, Google Audio Ads has often been something of an unknown quantity. Some ads played . . . some people came to the site . . . exact relationships remained mysterious. But Google’s hoping to offer some solid stats through an integration with Google Analytics. Read the rest of this entry »