Google Expands AdWords Exclusion Options

Category exclusion available now for advertisers

A recent update to the AdWords Site Exclusion tool allows advertisers to keep their ads out of broad categories of sites along with excluding individual ones. Read the rest of this entry »

Sitemaps Protocol Scaled For Cross-Host Support

One sitemap may now support multiple sites on different hosts thanks to a new addition to the Sitemaps protocol.One sitemap to rule them all? After today, the question will be “why not?” Read the rest of this entry »

Search Marketing Goes Holistic

SMX West: Establishing Digital OmnipresenceHolistic. It is what it pretty much sounds like: a focus on the whole, rather than one piece of the whole. At SMX West, the discussion surrounding search is no longer just about securing your place in a same-for-everybody top-ten list of search results. The discussion is about being everywhere; it’s about establishing a case for digital omnipresence. Read the rest of this entry »