SEO-Mechanic

Paid Click Joy Returns To Google

admin — Wed, 04 Jun 2008 16:29:51 +0000

Year over year gains in US search ad clicks in April

The latest monthly assessment of clicks on contextual ads from comScore found Google regaining a little of the activity it lost in recent months. (more…)

Engage Your Site Visitors with Virtual Speaking Characters

admin — Tue, 22 Apr 2008 16:35:55 +0000

Imagine if you could speak to every individual that visits your website, answer their questions, communicate key marketing messages and make sure they either make a purchase or leave their contact information. How about if you could offer this level of 24/7 support for less than $10 a month? If it sounds too good to believe, you haven’t heard of SitePal. (more…)

Mobile Advertising To Reach $1.3 Billion

admin — Tue, 22 Apr 2008 04:22:56 +0000

Mobile TV to drive growth

Global mobile advertising will surpass $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and increasing to almost $7.6 billion by 2013 according to a new report from Juniper Research. (more…)

“SEO” to Become a Trademark?

admin — Tue, 22 Apr 2008 03:34:19 +0000

The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward publication. WebProNews Reporter Abby Prince talked with Sarah Bird, Esquire, of SEOmoz, Inc., who happened upon the news as she was working on trademarks for SEOmoz.

View the video broadcast at: http://videos.webpronews.com/2008/04/16/seo-to-become-a-trademark/

Be Careful! - Bad Content Equals Bad Sales!

admin — Tue, 22 Apr 2008 03:26:59 +0000

What I like about Jakob Nielsen’s posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he’s family. But along with the why-doesn’t-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it’s about how bad content trumps other design flaws in terms of what’s bad for business. (more…)

Search Engine Optimization for Local Markets

admin — Sat, 29 Mar 2008 15:51:24 +0000

Many brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks. (more…)

Google Goes Deeper With Some Searches

admin — Mon, 10 Mar 2008 16:12:28 +0000

Adds second search barGoogle has added a second search bar to some of its search results in an effort to help users get better and more specific results. (more…)

Google Analytics Ties Into Audio Ads

admin — Mon, 10 Mar 2008 15:59:16 +0000

Answer the question “is there anybody out there?” Compared to Google’s other offerings, Google Audio Ads has often been something of an unknown quantity. Some ads played . . . some people came to the site . . . exact relationships remained mysterious. But Google’s hoping to offer some solid stats through an integration with Google Analytics. (more…)

Google Expands AdWords Exclusion Options

admin — Mon, 10 Mar 2008 15:55:11 +0000

Category exclusion available now for advertisers

A recent update to the AdWords Site Exclusion tool allows advertisers to keep their ads out of broad categories of sites along with excluding individual ones. (more…)

Sitemaps Protocol Scaled For Cross-Host Support

admin — Fri, 07 Mar 2008 22:22:58 +0000

One sitemap may now support multiple sites on different hosts thanks to a new addition to the Sitemaps protocol.One sitemap to rule them all? After today, the question will be “why not?” (more…)